Practical thinking from inside the work.
Practical guides for established brands building UK and European sales channels: choosing distributors, coordinating retail, connecting Amazon and Shopify, and making fulfilment work.
Amazon, Shopify and retail: how to plan shared stock with a European 3PL
A practical stock-allocation and fulfilment framework for established brands connecting Amazon, Shopify and retail with a European logistics partner.
Read article →Account manager vs business developer: what is the real difference?
What I learned moving from established distribution into European market entry, export sales and brand development—and why managing demand is different from creating it.
Read article →How I built an AI outreach engine without being a developer
What I learned turning commercial knowledge into a human-controlled AI system for B2B research, personalised email and campaign tracking.
Read article →Beyond automation: scaling knowledge work with AI deputies
Why domain judgement, context and selective AI deputisation matter more than automating everything, with examples from research, outreach and decisions.
Read article →Short-term rental technology landscape 2026: 133 companies mapped
My independent map and commercial analysis of 133 short-term rental technology companies across PMS, distribution, operations, access and guest experience.
Read article →Why I research the market before making European sales introductions
How I combine product, pricing, competitor, integration and channel research to build a focused European market-development plan before outreach begins.
Read article →Amazon, distributor or retail? How I decide the right UK market-entry route
A practical framework for product brands choosing between Amazon, distribution, direct retail and a hybrid route into the UK.
Read article →Why Amazon success can make European retail expansion harder
How marketplace pricing, stock ownership and channel design can obstruct distributors and retailers – and how brands can avoid that conflict.
Read article →Why appointing a European distributor is only the beginning
What brands must do after signing a distributor to create focus, account activity, stock availability and measurable commercial progress.
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