Insights
Practical thinking from inside the work.
Writing on the decisions that come before the tactics: which market, which route, which partner, and what has to be true before any of it works.
Amazon, distributor or retail? How I decide the right UK market-entry route
A practical framework for product brands choosing between Amazon, distribution, direct retail and a hybrid route into the UK.
Read article →Why Amazon success can make European retail expansion harder
How marketplace pricing, stock ownership and channel design can obstruct distributors and retailers – and how brands can avoid that conflict.
Read article →Why appointing a European distributor is only the beginning
What brands must do after signing a distributor to create focus, account activity, stock availability and measurable commercial progress.
Read article →Next step