Map
Define the partner profile and build a focused market map around real channel fit.
Signing a distributor is not the finish line. Many relationships lose momentum because ownership, targets, account planning and local follow-through were never established.
Define the partner profile and build a focused market map around real channel fit.
Approach, qualify and compare potential partners without treating every introduction as equal.
Establish commercial plans, reporting and account ownership after the agreement is signed.
The work begins with a clear partner profile, followed by targeted research, relationship checks, qualification and direct commercial conversations.
Common causes include weak product focus, unclear account ownership, poor availability, incompatible economics and the absence of a shared operating plan.
Sometimes, but Europe is rarely one commercial market. Category reach, language, logistics and customer relationships should determine the model.