// 01
Map
Agree the target customers, partner capabilities and margin requirements with your team. I build a shortlist against those criteria.
Service 02
Find the right European distributors—and make existing partners perform.
Signing a distributor is not the finish line. Many relationships lose momentum because ownership, targets, account planning and local follow-through were never established.
I identify, approach and qualify suitable partners myself, then stay involved long enough to help the relationship actually move.
What this creates
Build a partner route that can sell, support and develop the market.
- Partner profile, target map and commercial scorecard
- Prioritised outreach and qualification
- Negotiation and partner-selection support
- Launch plans, account ownership and regular performance reviews
How it works
Move from partner criteria and outreach to an active channel.
// 02
Engage
I approach suitable partners, test their customer reach and support capacity, and compare the commercial terms. Your team approves the partner and commitments.
// 03
Activate
Agree the launch accounts, product information, stock and support responsibilities. I coordinate the commercial follow-through within our agreed scope and review progress with you and the partner.
Market entry & retail development
Twinkly retail entry with Smarty
How buyer research, direct outreach, product positioning and demonstration helped open a Czech retail opportunity for Twinkly.
Read the case →
Retail execution & distribution
Harvey Norman Ireland store launch and retail rollout
Coordinating the distributor, retailer and point-of-sale manufacturer for a connected-product rollout across 16 Harvey Norman stores in Ireland.
Read the case →Strong fit
This service works best when…
- You need new distribution or reseller relationships
- Existing partners have gone quiet or lack structured management
- You want local commercial ownership beyond a contact database
Questions
Practical answers before we start.
How do you find distributors in Europe?
The work begins with a clear partner profile, followed by targeted research, relationship checks, qualification and direct commercial conversations.
Why is our existing distributor not selling?
Common causes include weak product focus, unclear account ownership, poor availability, incompatible economics and the absence of a shared operating plan.
Should one distributor cover all of Europe?
Sometimes, but Europe is rarely one commercial market. Category reach, language, logistics and customer relationships should determine the model.