Taking a connected-product range from distribution to the shop floor.
Coordinating the distributor, retailer and point-of-sale manufacturer for a connected-product rollout across 16 Harvey Norman stores in Ireland.
European commercial lead coordinating the distributor, Harvey Norman team, point-of-sale manufacturer, product presentation and launch training
Shelf space is only the beginning of a retail rollout.
Securing shelf space was only part of the task. A connected-product range also needed an understandable in-store presentation, local availability and retailer staff able to explain the proposition.
Harvey Norman Ireland: the commercial challenge and my role
How the Harvey Norman Ireland work progressed
Align distributor and retailer
Work with the local distributor and Harvey Norman team to agree the range, launch requirements, stock responsibilities and in-store positioning.
Coordinate point-of-sale production
Translate the product proposition into a bespoke display brief and coordinate the point-of-sale manufacturer through production and installation.
Support the store launch
Bring the product, display and people together through launch coordination and training for distributor and retail staff.
The listing was not the finish line
Connected products often need more explanation than traditional shelf items. The local distributor, Harvey Norman team, point-of-sale manufacturer and brand team all had different responsibilities, timelines and information needs.
I coordinated those handoffs: align the range, stock and launch plan with the distributor and retailer; turn the proposition into a display brief; manage the point-of-sale manufacturer; and prepare the people expected to sell and support the range.
Why it matters
The result was a connected-product rollout across 16 Harvey Norman stores in Ireland, supported by local stock, bespoke point-of-sale presentation and staff enablement. The Tallaght launch imagery shows how that work came together on the shop floor. This case illustrates a recurring Frankow principle: a retail launch only becomes useful when distribution, merchandising, external suppliers and people are ready at the same time.
For the decisions before committing to a rollout, read UK and European market entry: is retail the right route for your brand?. It covers market fit, channel investment and the difference between stock in and sales out.
What this shows I can bring to another business.
- Retail execution beyond securing a listing
- Coordinating a distributor, retailer and external suppliers
- Supporting sell-through through merchandising and staff enablement
Scope and responsibility.
What did you own in the Harvey Norman project?
I coordinated the brand-side work across the local distributor, Harvey Norman team, point-of-sale manufacturer, launch preparation and retailer training.
Why does retail execution matter after a listing?
Availability, merchandising, staff confidence and regular account ownership determine whether a listing becomes a productive channel rather than a static placement.
