// 01
Read the market
Review demand signals, category behaviour, competition and current marketplace performance.
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Service 03
Grow across Amazon UK and Europe without disconnecting marketplaces from distribution and retail.
Marketplace performance is rarely only an advertising problem. Amazon, Shopify direct sales, stock availability, pricing and fulfilment responsibilities must work together.
I connect Amazon and marketplace decisions with your wider distribution, retail and local-market strategy, rather than running the channel in isolation from everything else you sell through.
What this creates
Connect assortment, availability and marketplace decisions around growth.
- Market and marketplace expansion priorities
- Assortment and launch sequencing
- Competitive, keyword and conversion review
- A reporting cadence connected to wider channel decisions
- Shopify, 3PL and returns responsibilities aligned with the channel plan
How it works
Build an operating system for marketplace execution.
// 02
Fix the fundamentals
Prioritise assortment, content, availability and commercial issues before adding complexity.
// 03
Connect the channels
Align marketplace decisions with distribution, retail and local market objectives.
Relevant experience
Marketplace operations I have built and run.
There is no separate published Amazon case study yet. The experience behind this service comes from building and running the marketplace operation inside a connected-product business, alongside its distribution and retail channels.
- Built Amazon UK and EU marketplace operations as General Manager Europe for a smart-access business
- Ran marketplace activity alongside distributors and retail rather than as a separate channel
- Set up Shopify direct sales and customer operations next to the marketplace channels
- Established EU 3PL, stock and distribution processes supporting marketplace fulfilment
- Built the continuous marketplace monitoring system now published at amazon.frankow.uk
Strong fit
This service works best when…
- You already sell on Amazon or have a marketplace-ready product range
- European expansion is constrained by fragmented ownership or weak local execution
- You need commercial oversight beyond advertising management
Questions
Practical answers before we start.
What would you review first to improve Amazon marketplace growth?
I start with the product range, availability, channel economics and ownership of decisions. For an established brand, more advertising is useful only when the business can support the resulting orders and customer experience. I then connect marketplace priorities with distributor commitments, Shopify sales and the fulfilment plan.
Can you connect Amazon and Shopify with European fulfilment?
I help define stock priorities, fulfilment responsibilities, returns and reporting across the channels. My experience includes setting up Shopify sales and EU 3PL processes within a connected-product business. Warehouse services and technical integrations are delivered by the relevant providers.
How is this different from an Amazon advertising agency?
The focus is the complete commercial system—assortment, availability, positioning, competition and channel alignment—not advertising alone.
Which marketplaces matter beyond Amazon?
It depends on category and country. Bol, Otto, Kaufland and Allegro can matter, but only where the audience and operating model justify the work.
Can Amazon coexist with distributors and retailers?
Yes, but pricing, availability, ownership and customer expectations must be coordinated deliberately.