Diagnose
Review the product, existing sales, economics, internal capacity and market ambitions.
Your offer already works somewhere. The difficult part is deciding where to go next, which route to use and what must be true before you commit.
Review the product, existing sales, economics, internal capacity and market ambitions.
Compare markets and routes using commercial fit rather than headline market size alone.
Turn the preferred route into a focused action plan with clear responsibilities.
Not always. The right route depends on margin, product complexity, logistics, local support and how much control you want to retain.
Amazon can create fast market evidence, while retail may build reach and credibility. The sequence should reflect your category, economics and operational capacity.
It is possible, but it often creates unnecessary complexity. A focused sequence usually produces better evidence and clearer ownership.