Assess
Review the product, existing sales, economics, internal capacity and market ambitions.
Your products already sell in another market. You now need a UK or European route to customers, local commercial ownership and a plan your headquarters can support before building a full regional team.
My strongest experience is with connected products and software partnerships, where local support, integrations and recurring revenue affect the route to market. I assess the commercial fit and stay involved as the plan moves into execution.
Review the product, existing sales, economics, internal capacity and market ambitions.
Compare markets and routes using commercial fit rather than headline market size alone.
Turn the preferred route into a focused action plan with clear responsibilities.
Your products already sell. The next decision is where to enter, which channels to prioritise and what your business needs to support the launch.
I assess the proposed route against your existing sales, product range, economics and operating capacity. The aim is to establish a practical starting point before you commit significant stock, budget or headcount.

A recommendation on the initial market and channel priorities, the assumptions that need validating, and the gaps to address before launch.
The assessment concludes with a clear decision: proceed, resolve specific issues first or defer the proposed approach. A prioritised 90-day action plan sets out responsibilities and the next investment decisions.
We agree the product range, markets, questions, timing and deliverables before starting. The assessment is a paid, fixed-scope engagement, with the fee agreed after an initial fit discussion.
You work directly with me. Any formal tax, legal or product-compliance assessment is separately scoped with the appropriate specialist.
If the route is already clear, we can begin with partner development, marketplace work or ongoing commercial leadership instead.
Discuss your market-entry assessment →Yes. I help established US, Asian and other international brands assess routes to market, develop partners and coordinate local commercial work before a full regional team is in place. You still need a funded plan and people at headquarters who can make decisions and support delivery. Legal, tax and regulatory arrangements require the relevant specialists.
It is particularly useful when the sale depends on software, installation, customer support or integration partners as well as the physical product. My experience includes smart access, retail, Amazon and software partnerships. I also work with other differentiated products where the commercial challenge fits.
A paid, fixed-scope review of your priority markets, channel economics, partner requirements and operational readiness. You receive a recommendation to proceed, close specific gaps or defer, with a 90-day action plan. Scope and fee are agreed after an initial fit discussion.
No. If your priorities and operating model are already clear, I can begin with focused channel development or ongoing commercial leadership.
Not always. The right route depends on margin, product complexity, logistics, local support and how much control you want to retain.
Amazon can create fast market evidence, while retail may build reach and credibility. The sequence should reflect your category, economics and operational capacity.
It is possible, but it often creates unnecessary complexity. A focused sequence usually produces better evidence and clearer ownership.
Connect your commercial plan with the relevant VAT, EPR and other specialist requirements. Frankow Ltd helps define the commercial route; specialist providers assess and deliver their agreed services.