// 01
16 years
Commercial experience spanning export, distribution, brand development, marketplaces, partnerships and European expansion.
About Rafael Frankow
Sixteen years building growth from inside the channel.
I have worked on the distributor side, the brand side and the local-market side. I understand how European expansion looks from the strategy meeting—and where it usually breaks during execution.
Experience
Commercial breadth with a consistent motion.
The product and market have changed across my career. The work has remained consistent: understand the opportunity, build the right route, earn partner attention and maintain enough ownership to make the channel perform.
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Across channels
Distributors, resellers, Amazon, retail relationships, B2B projects, connected software and integration partners.
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Across markets
Practical experience in the UK, DACH, Nordics, Benelux, Eastern Europe and wider European markets.
Career path
From generating export business to leading European commercial systems.
This is the operating experience behind Frankow—not a newly assembled consulting methodology.
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2010–2015
Export and distribution foundations
Roles with Platinet, Computers Unlimited and Softline built first-hand experience of prospecting, key-account development, reseller networks and export operations across European markets.
See early market-entry experience →// 02
2015–2018
Brand and channel development
Work with Smanos / Chuango and MMD Distribution expanded the remit into manufacturer representation, distributor development, retail conversations, product positioning and local execution.
See retail execution in practice →// 03
2018–2026
European commercial leadership
Connected-product leadership brought together distribution, Amazon, retail, B2B partnerships, integrations, software-linked solutions and recurring-revenue development.
See a connected integration case →Experience in the room
Commercial credibility is earned face to face.
European growth also means presenting the proposition, answering difficult questions and representing the product confidently at exhibitions, partner showcases, buyer meetings and industry events.
Hardware, software & partnerships
Commercialising the value around the product.
My experience includes the business side of moving connected products beyond one-off hardware sales: developing integration partnerships, revenue-sharing models, joint go-to-market activity and software-linked B2B propositions.
I do not replace a product or engineering team. I help connect product capability to partner value, customer adoption and a commercial model that the market can understand and support.
AI-assisted approach
Tools built from the work—not added for the presentation.
I use the Frankow AI Brain to organise market research, challenge assumptions, compare commercial routes and preserve decision history across an engagement.
The system expands the research and analysis I can complete. It does not replace direct conversations, commercial judgement or responsibility for the final recommendation.
Working model
Direct leadership. Additional capability only where it is needed.
Every engagement is led directly by me. I remain accountable for the commercial thinking, relationships and operating cadence.
Where the scope genuinely requires it, I bring in specialist research, account-management or local delivery support. I do not present an assembled network as permanent headcount.
Languages & regions
Local conversations matter.
- English, German and Polish
- UK, DACH, Nordics, Benelux and Eastern Europe experience
- Commercial work across wider European markets
Start
Bring the current market problem.
I will help determine whether it needs a diagnostic, partner development, marketplace activation, software-commercialisation support or ongoing commercial ownership.