Align
Establish the markets, priorities, responsibilities and commercial measures that matter.
A market plan only moves when someone owns the decisions, partners, priorities and follow-through across internal and external teams.
Establish the markets, priorities, responsibilities and commercial measures that matter.
Maintain cadence across partners, marketplaces, accounts and the client organisation.
Bring in specialist research or local delivery support where the project genuinely needs it.
The emphasis is ongoing ownership, coordination and progress—not delivering a report and leaving implementation to the client.
Not automatically. The role can guide, coordinate or complement account-management resources supplied by the client, partner or project.
The objective is to leave behind clear account records, reporting, decisions and a stronger operating cadence that the permanent team can continue.