// 01
Align
Establish the markets, priorities, responsibilities and commercial measures that matter.
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Service 04
Senior European commercial leadership—without the permanent hire.
A market plan only moves when someone owns the decisions, partners, priorities and follow-through across internal and external teams.
I take direct responsibility for priorities, partner cadence and commercial follow-through, without you needing a full-time European hire.
What this creates
Add senior commercial ownership without building a full local team.
- Senior ownership of European commercial progress
- Distributor, marketplace and retail coordination
- Pricing, negotiation and account-development support
- Clear reporting, decisions and escalation
How it works
Keep partners, priorities and internal teams moving together.
// 02
Operate
Maintain cadence across partners, marketplaces, accounts and the client organisation.
// 03
Build capability
Bring in specialist research or local delivery support where the project genuinely needs it.
Software, integrations & recurring revenue
iglooConnect integrations and recurring software revenue
Developing European integration partnerships, marketplace activity and commercial campaigns that attach recurring software value to connected hardware.
Read the case →
Retail operations & software integration
Hornbach contactless collection solution
How more than 2,000 connected padlocks and a Zebra-device integration enabled flexible Hornbach order collection across Europe.
Read the case →
B2B partnerships & operational solutions
Shift and IKEA UK self-service collection rollout
Supplying 700 connected locks to Shift for its self-service IKEA UK collection rollout.
Read the case →Strong fit
This service works best when…
- Your established brand needs senior European ownership before a full regional hire is justified
- Your overseas headquarters can fund delivery but lacks a local commercial lead
- Existing distributors or channels require active commercial management
- You want implementation responsibility as well as recommendations
Questions
Practical answers before we start.
Can you act as a European commercial lead for a US or Asian brand?
Yes, where the product already sells and the brand can commit budget, stock and internal support. We agree the markets, decision authority, partner responsibilities and reporting cadence. The role creates commercial ownership while the business decides which permanent local capabilities to build.
How is this different from consultancy?
The emphasis is ongoing ownership, coordination and progress—not delivering a report and leaving implementation to the client.
Does Frankow replace a local account manager?
Not automatically. The role can guide, coordinate or complement account-management resources supplied by the client, partner or project.
What happens when the engagement ends?
The objective is to leave behind clear account records, reporting, decisions and a stronger operating cadence that the permanent team can continue.