// 01
Align
Establish the markets, priorities, responsibilities and commercial measures that matter.
Service 04
A fractional sales director for your UK and European growth.
As your fractional sales director, I provide senior commercial leadership for UK and European growth, working with your headquarters, distributors, retailers and marketplace teams. We agree priorities, decision authority and responsibilities before delivery begins.
I take direct responsibility for priorities, partner cadence and commercial follow-through, without you needing a full-time European hire.
What this creates
Add senior commercial ownership without building a full local team.
- Senior ownership of European commercial progress
- Distributor, marketplace and retail coordination
- Pricing, negotiation and account-development support
- Clear reporting, decisions and escalation
How it works
Keep partners, priorities and internal teams moving together.
// 02
Operate
Maintain cadence across partners, marketplaces, accounts and the client organisation.
// 03
Build capability
Bring in specialist research or local delivery support where the project genuinely needs it.
Software, integrations & recurring revenue
iglooConnect integrations and recurring software revenue
Developing European integration partnerships, marketplace activity and commercial campaigns that attach recurring software value to connected hardware.
Read the case →
Retail operations & software integration
Hornbach contactless collection solution
How more than 2,000 connected padlocks and a Zebra-device integration enabled flexible Hornbach order collection across Europe.
Read the case →
B2B partnerships & operational solutions
Shift and IKEA UK self-service collection rollout
Supplying 700 connected locks to Shift for its self-service IKEA UK collection rollout.
Read the case →Strong fit
This service works best when…
- Your established brand needs senior European ownership before a full regional hire is justified
- Your overseas headquarters can fund delivery but lacks a local commercial lead
- Existing distributors or channels require active commercial management
- You want implementation responsibility as well as recommendations
Questions
Practical answers before we start.
What does a fractional sales director do for an overseas brand?
I lead the agreed UK and European sales priorities, develop and manage commercial partners, coordinate channel decisions and report progress to headquarters. The scope can include distribution, retail and marketplaces, with clear responsibility for pricing decisions, negotiations and follow-through. We agree the time commitment and authority; your team continues to own the product, stock and customer-support commitments.
Can you act as a European commercial lead for a US or Asian brand?
Yes, where the product already sells and the brand can commit budget, stock and internal support. We agree the markets, decision authority, partner responsibilities and reporting cadence. The role creates commercial ownership while the business decides which permanent local capabilities to build.
How is this different from consultancy?
The emphasis is ongoing ownership, coordination and progress—not delivering a report and leaving implementation to the client.
Does Frankow replace a local account manager?
Not automatically. The role can guide, coordinate or complement account-management resources supplied by the client, partner or project.
What happens when the engagement ends?
The objective is to leave behind clear account records, reporting, decisions and a stronger operating cadence that the permanent team can continue.