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B2B partnerships & operational solutions

Supplying the connected locks behind Shift's IKEA collection rollout.

Supplying 700 connected locks to Shift for its self-service IKEA UK collection rollout.

Shift Collect self-service collection lockers
Shift Collect infrastructure supporting self-service collection
OrganisationShift and IKEA UK
Project contextEmployer-side hardware supply and partner-support project
PeriodFrom 2022
MarketsUnited Kingdom
ChannelsB2B partnerships · Retail operations · Connected hardware
Rafael's role

Commercial lead managing the Shift relationship and coordinating the supply and support of igloo connected locks

The commercial challenge

Start with the operating problem.

Shift needed secure connected locks for collection points supporting its large-item IKEA UK collection service. Igloo's role was the access hardware layer—not ownership of Shift's platform, lockers or retailer operation.

Case in one view

The commercial system behind the result.

01 / ROUTEB2B partnerships · Retail operations · Connected hardware

Where the opportunity had to work.

02 / EXECUTIONUnderstand the access requirement · Coordinate lock supply · Support the partner deployment

How the opportunity moved through the handoffs.

03 / RESULTIgloo supplied 700 connected locks to Shift for collection points used in the IKEA UK rollout, giving the partner a controlled-access layer within its wider collection service.

What the work created or where it stands now.

Rafael's approach

Move the opportunity through the handoffs.

Three practical stages kept the commercial requirement connected to delivery.

// 01

Understand the access requirement

Work with Shift to define how connected locks could secure collection compartments within its operating model.

// 02

Coordinate lock supply

Manage the commercial relationship and internal coordination required to supply 700 connected locks for the rollout.

// 03

Support the partner deployment

Remain the commercial contact for the igloo hardware contribution while Shift managed its platform, collection infrastructure and IKEA relationship.

Outcome

Outcome and current stage.

Igloo supplied 700 connected locks to Shift for collection points used in the IKEA UK rollout, giving the partner a controlled-access layer within its wider collection service.

Start with the collection problem

Shift’s service creates convenient collection points for large items. Within that wider system, igloo supplied the connected access hardware: 700 locks used to secure collection compartments supporting the IKEA UK rollout.

Rafael managed the Shift relationship and coordinated igloo’s hardware contribution. Shift remained responsible for its platform, collection-point infrastructure and retailer operation. This clearer division of responsibility makes the case stronger, not weaker: it shows how a component brand can become a useful part of a larger partner-led solution.

Why it matters

This case demonstrates how connected-product companies can win through integration into somebody else’s operating model. The commercial task is to understand the requirement, make the hardware contribution reliable and support the partner through rollout.

What this demonstrates

Experience another business can use.

  • Opening a strategic B2B partnership around an operational problem
  • Supplying connected hardware into a partner-owned retail service
  • Defining responsibilities clearly across the brand, platform partner and retailer
Case-study questions

Relationship, role and relevance.

What was Rafael's role in the IKEA and Shift project?

Rafael managed the Shift relationship and coordinated igloo's supply and support of 700 connected locks. Shift owned the platform, collection infrastructure and IKEA relationship.

What capability does this case demonstrate?

It demonstrates partner development and cross-functional execution around a real retail-operations problem, rather than a simple hardware placement.

Next step

Apply this approach to your market.

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