Amazon Growth & AI Automation

Client

Amazon

Date

Continues

Services

Business Growth

Building Amazon as a growth engine, not just another sales channel

Over the past few years I’ve been responsible for growing Amazon across Europe for igloocompany. Working closely with multiple agencies gave me valuable insight, but it also highlighted a recurring problem: most agencies focus on day-to-day account management rather than building a scalable commercial strategy.

Amazon isn’t just about optimising listings or increasing advertising spend. Sustainable growth comes from combining the right distribution model, operational processes, data, software and commercial decision-making.

By bringing more of this capability in-house and implementing the right systems, we’ve transformed Amazon into one of our fastest-growing channels. Today, the business is growing at more than 3x its previous pace, with significant further potential as additional automation, reporting and distribution strategies are rolled out.

To support this vision, I built Amazon Growth, a platform documenting my approach to marketplace growth and commercial strategy.

Amazon Growth: https://amazon.frankow.uk

Alongside this, I’m developing Amazon AI, my own internal software platform designed to consolidate data from multiple marketplaces, advertising platforms and operational systems into a single source of truth.

Amazon AI: https://amazonai.frankow.uk

One of the biggest challenges in Amazon today isn’t a lack of data—it’s having too much of it, spread across dozens of disconnected systems. Success comes from turning that data into actionable insights that allow faster and better commercial decisions.

The long-term vision is to build an intelligent operating system for Amazon businesses that combines sales performance, advertising, inventory, profitability and operational metrics into one unified dashboard, powered by automation and AI.