HELLO I’M

Rafael Frankow Smart Tech & Market Expansion Consultant

I help overseas companies and smart tech businesses thrive in European markets by building robust distribution models and implementing effective software revenue strategies. With over 15 years of experience driving business growth—and fluency in English, German, and Polish—I deliver tailored solutions that accelerate expansion and success.

+447496997491

rafael@frankow.uk

ABOUT ME

Taking your business to the next level

I specialise in guiding overseas companies—especially in the smart tech and smart home sectors—to expand into European markets. My journey began in retail distribution with Apple accessories and evolved into turning an overseas startup into a seven-figure success. Over my career, I’ve built robust distribution channels, developed strategic sales models, and adapted operations for sustainable growth in over 20 countries. Wearing many hats—as distributor, brand manager, hardware and software partner, integration specialist, and general manager—I have gained extensive experience in both B2C and B2B sales, learning to transform hardware-only models into integrated solutions that generate recurring revenue. A strong believer in automation and AI, I focus on optimising systems and setting up scalable operations to drive innovation across the European landscape.

My Experience

2025

igloocompany (2018 - Present)

I’m leading the market expansion across Europe, generating a seven-figure turnover and transforming the business from hardware-only sales to solution sales with recurring, profitable revenue growth. I built the brand from the ground up, manage a lean and effective distribution operations, and lead a high-performing sales team. My strategic partnerships and product development collaborations—executed through B2B projects with renowned companies like Hornbach and Ikea—enhance our market presence. Working with distributors, I maximise product reach and market penetration, establishing igloocompany's leadership in smart access solutions.
2015

Smanos / Chuango (2015 - 2016)

As Business Development Manager for Smanos, a Chinese smart home manufacturer, I led the expansion into the UK and DACH regions through my brand agency. My key successes included securing nationwide placements in Maplin (UK) and Conrad (Germany). Additionally, I worked with partners in the OEM division, Chuango, to grow sales across Europe. I secured new distribution partners and negotiated favorable contracts, created and executed effective sales and marketing plans, and provided comprehensive sales training and support to distributors. Representing the company at industry exhibitions, I boosted market presence and enhanced brand visibility.
2011

Computers Unlimited / Acquired by Exertis (2011 - 2013)

As an Account Manager at Computers Unlimited (CU), the leading distributor of Apple products and accessories in Europe, I managed key relationships with Apple Premium Resellers, sub-distributors, etailers, and retail chains across the Nordics, DACH, and Eastern Europe regions. This role provided me access to work with premium brands in the Apple space, including Philips Hue. I was part of a three-man team that generated £1 million in profit annually for the export department. I developed and executed sales strategies to drive revenue growth, built and maintained strong relationships with key accounts.

2017

MMD Distribution (2017 - 2018)

As a consultant through my brand agency, I developed tailored strategies to expand a wide range of consumer brands across Europe. Notably, I secured the placement of Twinkly smart lights in the Apple Premium Reseller chain in the Czech Republic. I created and implemented strategies to surpass sales targets, optimized profitability through strategic negotiations, and conducted market and competition analysis that contributed to the growth and success of the diverse brands in MMDs portfolio.
2013

Softline (2013 - 2015)

As Export Manager at Softline UK Ltd, I established and developed the export department from scratch, generating £500,000 in revenue in the first year by supplying over 150 Apple resellers across 19 countries. I built strong relationships with Apple Premium Resellers, retailers, and distributors, including major resellers like iSpot in Poland. I managed key accounts in the Nordic, DACH, and Eastern Europe regions, developed and implemented successful business strategies for the export channel.
2010

Platinet (2010 - 2011)

As Export Manager for Platinet, a fast-growing international company in the computer accessories industry, I managed key accounts in the DACH region to drive revenue growth. This was my first role in the consumer space where I acquired skills in cold calling and generating revenue from scratch by engaging with online resellers and securing product placements. I represented the company at various events in the consumer electronics space, building client relationships through face-to-face meetings. Additionally, I represented the company at international trade shows and conferences, enhancing brand visibility and securing new business opportunities.

SERVICES

Providing a customised approach for growth

Business Setup and Planning

I assist companies in establishing a solid foundation for growth in the European market. This includes strategic planning, navigating European laws, and ensuring product compliance with regulatory standards to facilitate a smooth market entry.

Distribution Channel Creation

With extensive experience in setting up third-party logistics (3PL) operations, I help companies build effective distribution networks across Europe. I also work with distribution partners to ensure product availability and streamlined logistics throughout the region.

Sales Team Management

I specialise in building and managing sales teams across Europe, including working with external agents to drive business in multiple regions and languages. My approach ensures cohesive team performance aligned with regional market needs.

Market Expansion

I support companies in expanding into new countries by building sales channels from the ground up. This includes language localisation, product placement in major online resellers, and establishing key B2B accounts to drive growth in diverse European markets

Online Presence Development

I provide guidance on establishing a direct-to-consumer (D2C) online presence, including setting up Shopify stores and integrating with European e-tail marketplaces like Amazon, Bol, and Allegro to reach a broader audience.

Brand Management

I manage day-to-day brand operations with a focus on scalability. By setting up lean, cross-functional teams and coordinating across departments, I help brands build a solid foundation for long-term success in competitive markets

Don't just take my word for it -

See my Real-World Use Cases:

Ikea UK – Shift Partnership B2B Projects

Hornbach Contactless pick-up B2B Projects

Kayakomat – Kayak stations B2B Projects

Reccuring software revenue and Integrations B2B Projects

TESTIMONIALS

What my clients say?

I have known Rafael for many years and have had the pleasure of working with him on several occasions. His outstanding skills in sales, B2B project development, and distribution never fail to impress me.
What I value most about him is his ability to build strong networks and foster lasting business relationships. Rafael is solution-oriented, delivers exceptional results, and his positive energy makes working with him both effective and enjoyable.

Patrik Schöpfer

Leiter onit & Next, Alltron

Rafael worked in the Computers Unlimited Export Team, developing business across a number of Apple 3rd party brands, into the Nordics, Benelux and the DACH region. Thorough, articulate with an easygoing personality he was able to build trust quickly with the APR’s and as a consequence was able to build the business very quickly within a very short period of time. He was well liked by his customers, and it doesn’t surprise me that his career has developed further, I enjoyed working with him, and have no hesitation in recommending him to any future employer.

Charles Kennard

Sales Director EMEA, Mobile Pixels

Rafael consistently demonstrated creativity, proactiveness, and a high level of strategic thinking. His ability to analyze market trends and anticipate customer needs was remarkable, and his customer-oriented mindset ensured strong and lasting relationships with our clients. Thanks to his efforts, we successfully enhanced our presence in key European markets, further solidifying Platinet S.A.’s reputation as a trusted and innovative brand.

Grzegorz Waclawski

Export Director, Platinet SA

CONTACT ME

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CONTACTS

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