During my time as a consultant for MMD Distribution, I played a key role in introducing Twinkly—smart, app-controlled Christmas lights—at Smarty, a prominent Czech retail chain with over 100 stores. I identified the category buyer via LinkedIn and delivered a pitch that addressed genuine customer needs and clear benefits. Following a brief in-person meeting and a successful demo, Smarty embraced Twinkly for their seasonal range. Over the years, Twinkly lights have become a major success and a core part of Smarty’s offering, generating strong revenue while attracting new customers through innovation. I firmly believe that thorough research and a proactive, customer-first approach—because if you don’t try, you don’t win—are essential for unlocking new revenue streams and driving business growth.