https://frankow.uk/insights/ Practical writing by Rafael Frankow on European market entry, distribution, marketplaces, connected products and commercial growth. en-gb Tue, 01 Sep 2026 00:00:00 GMT https://frankow.uk/insights/account-manager-vs-business-developer-european-channels/ https://frankow.uk/insights/account-manager-vs-business-developer-european-channels/ Tue, 01 Sep 2026 00:00:00 GMT What I learned moving from established distribution into European market entry, export sales and brand development—and why managing demand is different from creating it. https://frankow.uk/insights/building-ai-assisted-b2b-outreach-engine/ https://frankow.uk/insights/building-ai-assisted-b2b-outreach-engine/ Sun, 23 Aug 2026 00:00:00 GMT What I learned turning commercial knowledge into a human-controlled AI system for B2B research, personalised email and campaign tracking. https://frankow.uk/insights/beyond-automation-scaling-knowledge-work-with-ai-deputies/ https://frankow.uk/insights/beyond-automation-scaling-knowledge-work-with-ai-deputies/ Wed, 19 Aug 2026 00:00:00 GMT Why domain judgement, context and selective AI deputisation matter more than automating everything, with examples from research, outreach and decisions. https://frankow.uk/insights/short-term-rental-technology-landscape-2026/ https://frankow.uk/insights/short-term-rental-technology-landscape-2026/ Tue, 11 Aug 2026 00:00:00 GMT My independent map and commercial analysis of 133 short-term rental technology companies across PMS, distribution, operations, access and guest experience. https://frankow.uk/insights/why-i-research-before-european-sales-introductions/ https://frankow.uk/insights/why-i-research-before-european-sales-introductions/ Mon, 10 Aug 2026 00:00:00 GMT How I combine product, pricing, competitor, integration and channel research to build a focused European market-development plan before outreach begins. https://frankow.uk/insights/amazon-distributor-or-retail-uk-market-entry/ https://frankow.uk/insights/amazon-distributor-or-retail-uk-market-entry/ Sat, 08 Aug 2026 00:00:00 GMT A practical framework for product brands choosing between Amazon, distribution, direct retail and a hybrid route into the UK. https://frankow.uk/insights/amazon-success-can-make-european-retail-harder/ https://frankow.uk/insights/amazon-success-can-make-european-retail-harder/ Sat, 08 Aug 2026 00:00:00 GMT How marketplace pricing, stock ownership and channel design can obstruct distributors and retailers – and how brands can avoid that conflict. https://frankow.uk/insights/appointing-european-distributor-is-only-beginning/ https://frankow.uk/insights/appointing-european-distributor-is-only-beginning/ Sat, 08 Aug 2026 00:00:00 GMT What brands must do after signing a distributor to create focus, account activity, stock availability and measurable commercial progress.